Communication Approach
Frame the Future: Communication Approach
As we prepare to go into construction, we are committed to keeping Members informed. We will continue to take an thorough approach to communication, keeping Members informed and engaged every step of the way. This includes detailed plans regarding Member access routes into the Club, how we are making adjustments to preserve your Member experience, and what is happening inside the construction area. While plans will at times need to adjust as work progresses, our goal is to communicate in a way that is consistent and transparent throughout this exciting time.
In the lead-up to construction, updates will be shared over time rather than all at once, so key details can be communicated when they are most relevant and with the right context.
Starting now, Members can expect Frame the Future communications at key points throughout this initial phase of pre-construction planning and preparation, generally every 2–3 weeks through mid-June.
These updates will help guide Members through construction by sharing information regarding key areas of impact, including food and beverage, programming, operational impacts, and construction milestones.
Pulse Survey - Communication Frequency
We know email remains an important way many Members stay informed, while also recognizing that inboxes can fill quickly. As part of this first update, we would appreciate your feedback on the frequency of the Club’s regularly scheduled weekly emails.
CWC Weekly is the Club’s regular email update and is currently sent twice per week, on Monday and Wednesday. How would you rate this frequency?
Click the button below to submit your answer and see the survey results. This survey will remain open until Thursday, March 26.
Upcoming Topics
Food & Beverage Updates – what Members can expect as food and beverage operations evolve during construction, including service considerations and event-related planning
Programming Approach and Structure – a high-level look at how programming is being planned for the season ahead, including key considerations and areas of change
Operational Impacts – an overview of the day-to-day changes Members may notice across the Club, including access, use of space, lockers, and service adjustments
Fall 2026 Programming Overview & Registration Guide – a more detailed look at fall programming, including registration timing and what Members need to know to plan ahead
Construction Kick-Off – a closer look at the start of construction and the impacts Members can expect as work begins
We recognize these communications may prompt questions, and we welcome Members reaching out.
To ensure Members receive accurate and up-to-date information, we strongly encourage questions to be directed to future@calgarywinterclub.com or to a member of the Club’s Senior Leadership team. In some cases, questions may relate to topics that will be addressed in an upcoming communication. Where that is the case, we ask for Members’ patience as those details are finalized and shared, so that complete information and supporting FAQs can be provided in the right context.
This project is about more than a building. It is about stewarding the future of a Club that has meant so much to generations of Members, and communicating well is part of that responsibility.
Thank you for the care, patience, and community spirit you continue to bring to the Club.
Key Takeaways
Frame the Future updates will be shared at key points throughout the initial phase of pre-construction planning and preparation, generally every 2–3 weeks through mid-June.
Each communication will focus on the key information most relevant at that stage of the project.
Every update will include Key Takeaways for quick reference and a more detailed FAQ.
Updates will also live on the future website and in the CWC app feed.
Members are invited to share feedback on the Club’s current email cadence Open until March 26.
The next Frame the Future communication will be sent in late March and will cover Food & Beverage updates.
Shareholder Survey Summary
Dear Members,
Over the past several weeks, we’ve been engaging with Members to listen, reflect, and look forward together. As part of this process, we launched a Shareholder Survey to ask an important question: how do we tell the Calgary Winter Club’s story as we move into the next chapter?
First, thank you. The survey received 1,564 responses, reflecting strong engagement from our Members.
When we introduced the survey in February, our goal was simple: to ask the hard questions rather than making assumptions. The Calgary Winter Club has been shaped by its Members for nearly 70 years, and any conversation about how we represent the Club must begin by listening.
What We Heard From Members
Your responses reinforced several clear themes. Primarily, that the Club plays an active role in Members’ lives, with many visiting multiple times each week.
Members also spoke clearly about what the Club represents. Words like family, community, fitness, fun, health, and friends came up repeatedly, reflecting the welcoming atmosphere that has defined the Club for generations.
There is also a strong sense of pride in belonging here. More than 80% of respondents reported high or very high pride in being a Member, and many emphasized how important the Club’s history and legacy are to their connection here.
And importantly, when we asked about long-standing elements of the Club’s identity, including the name, the message was clear: The Calgary Winter Club’s name is an integral part of the Club’s historical identity, has a significant amount of brand equity, and resonates strongly with many of our Members.
Looking Ahead
This work is not about change for its own sake. Rather, it is about ensuring that as we continue investing in the Club, decisions are guided by what Members value most.
What we heard consistently is that Members want the Club’s future to reflect the qualities that already define it: a strong sense of community, a welcoming culture, a place for families, and pride in the Club’s legacy.
During construction, we will be creating new opportunities within the Club to share and celebrate our legacy by highlighting the stories, people, and moments that have shaped the Calgary Winter Club over the past 70 years. We look forward to bringing these spaces and stories to life and can't wait to share them with you.
A summary of the survey results is attached for those who would like to explore the findings in more detail.
Click here to view the Survey Summary.
Thank you for your input and for continuing to frame the future of the Calgary Winter Club.
Warm regards,
Gavin Hamblin
Chief Executive Officer
Construction Manager Appointed for Frame the Future
Buttcon West Limited Selected as Construction Manager for Frame the Future
The Calgary Winter Club is pleased to share that Buttcon West Limited (BWL) has been selected as the Construction Manager for Frame the Future, following a competitive procurement process.
The Construction Committee, comprised of Member volunteers and Board members, along with Club management, reviewed five proposals submitted before the August 22, 2025, RFP deadline. Submissions were evaluated against criteria including experience, workplan and schedule, innovation and sustainability, and financial proposal.
BWL stood out with the most balanced submission across all categories. While the Western division is a new name in Calgary, Buttcon is a well-established company with extensive experience in Eastern Canada. The Calgary team is composed of seasoned professionals who have delivered major projects locally for many years, bringing both national depth and strong local expertise.
Their proposal highlighted a highly capable team, competitive and well-developed fees, and an eagerness to deliver results for the Club. In addition, their presentation demonstrated strong teamwork and alignment with the Club’s values, reinforcing confidence in their ability to manage a complex, active site like ours.
With both the Prime Consultant and Construction Manager now confirmed, the Club is well positioned to move confidently from planning into detailed design marking another critical milestone as the Club works to bring Frame the Future to life.
Warm Regards,
Gavin Hamblin
Chief Executive Officer
Prime Consultant Appointed for Frame the Future
GGA Architecture Selected as Prime Consultant for Frame the Future
The Calgary Winter Club is excited to share that GGA Architecture has been selected as the Prime Consultant for Frame the Future, following a thorough and competitive procurement process. This represents another significant step toward delivering the Master Plan that Members endorsed on June 18, 2025, when shareholders voted 85.6% in favour of the required borrowing resolution.
The Prime Consultant plays a critical role in leading the design process and coordinating the many moving parts of a major redevelopment. This includes design and engineering coordination, tendering support, construction administration, and more. The Construction Committee, comprised of dedicated Member volunteers and Board members, managed the selection process, reviewing six proposals that were scored on criteria such as experience, personnel, solutions, and price. Their careful work ensures the Club is moving from vision to action with the right expertise and leadership in place.
After this extensive review, GGA Architecture was chosen for their familiarity with the project, strong proposal, and impressive portfolio of work across Western Canada. GGA has committed a highly experienced team to the CWC, with significant day-to-day involvement from their principal in charge. Their strong local presence also provides scheduling advantages and added confidence as we move through permitting and construction phases.
GGA’s track record includes notable projects such as the Earl Grey Golf Clubhouse, Elevation Place in Canmore, and The Forge residential towers in Calgary’s University District. Each of these projects reflects their ability to combine functionality, design excellence, and a deep understanding of how spaces can shape community experiences. This expertise positions them well to help bring the vision of Frame the Future to life.
The selection of GGA Architecture marks the beginning of an exciting chapter for the Calgary Winter Club. With design now underway and the selection of a Construction Manager soon to follow, Members can look forward to facilities that will modernize our spaces, expand program opportunities, and elevate the overall Member experience.
Frame the Future is about more than bricks and mortar. It is about creating spaces that promote lifelong well-being, foster stronger connections, and inspire future generations of CWC families. We look forward to sharing more updates with you in the coming months as the design progresses and this transformative vision takes shape.
Warm Regards,
Gavin Hamblin
Chief Executive Officer
Construction Timeline
Frame the Future: Approved
Dear Members,
On behalf of the Board of Directors, we want to thank everyone who participated in last night’s Special General Meeting, whether in-person, virtually, or by proxy. Your commitment to the future of the Calgary Winter Club is sincerely appreciated.
We are pleased to announce that the special resolution to support the financing of Frame the Future, the Club’s Master Plan, has been approved by the Membership. The Club’s Articles outline the requirements for passing a special resolution: to pass, the resolution must receive not less than 75% approval from those Members who, if entitled to do so, vote in person or by proxy. With 1129 Shareholders participating, we are proud to share that 85.6% voted in favour of the special resolution - marking a major milestone in shaping the next chapter of our Club.
As we move into the next phase, Requests for Proposals (RFPs) will be issued for both a Construction Manager and a Prime Consultant. These are critical early steps in preparing for the successful delivery of Phase 1.
The Board and Club Management remain committed to transparency and ongoing communication. Project updates and key milestones will be shared regularly; the most current information will continue to be available at future.calgarywinterclub.com.
Thank you again for your continued support.
Loren Falkenberg
Chair, Board of Directors
Joel Tennison
President, Board of Directors
Proxy Deadline Today at 5:00 pm
Proxy Deadline Today | June 17, 2025
Dear Fellow Members,
On behalf of the Board of Directors, thank you for your continued engagement as we have gone through the Master Planning process.
As we approach the Special General Meeting (SGM) on Wednesday, June 18 at 7:00 pm, this is a final reminder that proxy forms must be submitted by 5:00 pm today, Tuesday, June 17. If you are unable to attend the SGM in-person, you can participate in the resolution by submitting a proxy.
Please note that proxy forms must be submitted by the 5:00 pm deadline—late submissions, regardless of format, will not be valid.
The borrowing resolution for Frame the Future requires at least 75% approval from Shareholders represented in-person or by proxy in order to pass.
Submit Your Proxy by 5:00 pm Today:
Drop off at Member Services,
Email to: reaganh@calgarywinterclub.com, or
Fax to: 403-282-6392
Click here to view the Notice of Meeting, Information Circular & Proxy Package
SGM Attendance
Members who wish to vote at the Special General Meeting, must attend the meeting in-person. Voting on the Special Resolution at the meeting will be conducted by secret ballot.
Members may also choose to attend the meeting virtually via livestream; however, please note that virtual attendees will only be able to observe the SGM, and will not be able to participate in the Q&A or vote.
To attend virtually, please use the following Zoom link:
SGM – Attend Virtually via Zoom
This is a pivotal moment for the Club, and your vote truly matters. We encourage all Members to read the comprehensive 31-page FAQ, review the Master Plan Summary, and explore additional details about the proposed project. All resources are available at future.calgarywinterclub.com.
Warm Regards,
Loren Falkenberg
Chair, Board of Directors
Joel Tennison
President, Board of Directors